Daga Loc - Premium Truck Rental

Understanding Business Needs and Structure

site structure — support easy navigation and clear rental process.

The journey began by evaluating the business needs and understanding the full scope of Daga Loc's operations. We had to create a seamless experience for potential clients, guiding them intuitively from product discovery to the final rental request. This led to the creation of a solid site architecture and an internal linking strategy that allowed for smooth navigation.

Wireframing and Prototyping: The First Visual Glimpse

With the structure in place, the next step was to give life to the concept. I designed a series of wireframes and lo-fi prototypes that offered an overview of site. These prototypes were instrumental in visualizing the UX design and get feedback from stakeholders.

Early Lo-fi wireframes

Building Product Pages with Collaborative Inventory

Comprehensive Vehicle Inventory Pages ___ trucks specs and features.

The backbone of Daga Loc’s service was their fleet of premium trucks, and each vehicle needed a dedicated page. We built a collaborative inventory system that allowed the internal team to update and manage vehicle specifications easily. This collaboration ensured that the product pages were accurate, detailed, and user-friendly, offering potential clients all the information they needed.

Here are some wireframes that were created as a result of this inventory.

Creating a Visual Identity: Branding Daga Loc

Building a brand identity for Daga Loc was critical. The brand needed to exude both premium quality and accessibility. I crafted a visual identity that captured these elements and applied this through a consistent graphic charter across the website. Every color, font, and design element was carefully chosen to reflect Daga Loc’s premium positioning.

Integrating the Site with an Online Rental System

Finally, we arrived at the technical challenge: integrating the online rental request module. This module was designed to streamline the booking process for users, allowing them to request vehicles with just a few clicks. The backend of the site was also set up with an Excel-based inventory system, ensuring that the Daga Loc team could easily manage the vehicle availability and update information as needed.