MBVanLifers - Premium Vans Rental

Loop motion design for MBVanLifers

Building a New Brand from Scratch
Strategy, Benchmark & Roadmap

To ensure the project’s success, we created a comprehensive Strategy, Benchmark & Roadmap document, which outlined the project’s goals, competitive analysis, and the step-by-step plan for executing the brand’s development. This document served as a guiding framework throughout the entire process, aligning the team on key objectives and milestones.

strategy document summary

The challenge was clear: how do you communicate both luxury and accessibility in a single brand? The design needed to appeal to a wide range of customers, from families to solo travelers, all looking for a unique experience on the road.

Creating the Visual Identity

A major part of building MBVanLifer's brand was crafting a distinct visual identity that would resonate with its audience. The color palette was carefully selected to reflect both luxury and nature, balancing neutral tones with vibrant accents that evoke the spirit of adventure. From typography to iconography, each element of the identity was aligned to ensure consistency across all platforms, from the website to promotional materials.

Vehicle Wraps: Turning Vans into Mobile Billboards

The next step was to turn the MBVanLifers fleet into mobile billboards. With every van serving as both a product and a marketing tool, the vehicle wraps became a key part of the brand's communication strategy. I designed these wraps to be visually striking while maintaining the sleek, high-end look associated with Mercedes-Benz.

Creatives Vehicles Wraps

Each vehicle became a moving advertisement, traveling through cities and countryside, drawing eyes and sparking interest in the brand.

Print Materials
Extending the Brand Beyond Digital

Beyond digital platforms, I created various print materials to support the brand. These included flyers, brochures, and membership cards that were distributed during events and to customers. Each print piece was designed to maintain the same high-end feel as the digital assets, ensuring a cohesive brand experience.

The print materials were not only informative but also served as a tactile extension of the brand’s identity. Customers received materials that reflected the premium, adventure-ready experience they could expect with MBVanLifers.

Creating a Seamless Online Booking Experience

With the brand identity in place, it was time to focus on the digital platform. The goal was to create a user-friendly website / rental app that made it easy for customers to browse available vans and book them online. This was particularly important because the convenience of the booking process would play a major role in attracting and retaining customers.

I developed the website using WordPress with the Divi theme, allowing for flexibility and ease of management. The website featured a seamless online booking system integrated with an SEO strategy to drive traffic.

The Results: A Successful Brand Launch

The MBVanLifers brand launch was a success, with the website seeing a lot of online bookings within the first three months. The combination of a strong brand identity, effective vehicle wraps, and a seamless online booking experience helped the brand quickly establish itself in the market.

With positive feedback from both clients and stakeholders, MBVanLifers quickly gained traction, offering customers a unique combination of luxury and adventure, all backed by the Mercedes-Benz name.