About NTKB

I am Nathan Kenny Bijaoui (NTKB), a French designer blending multiple disciplines to create strategic, purpose-driven design solutions.

About NTKB

I am Nathan Kenny Bijaoui (NTKB), a French designer blending multiple disciplines to create strategic, purpose-driven design solutions.

nathan-bijaoui-crafting-design-NTKB

Story

I’m 27, and I come from a small French town called Grenoble. Since I was a kid, I’ve always been drawn to technology, art, and aesthetics.

One of my earliest experiences with design was around the age of 10 when I first discovered Photoshop. I didn’t realize it at the time, but that was the beginning of a passion for what I later understood to be design—the art of solving problems through creation.

I started by studying graphic design, which taught me the fundamentals: composition, balance, how to use shapes, colors, and typography.

Naturally, I soon found myself exploring other creative fields like Creative Coding, Editorial Design, 3D, Interface Design, and Animation. Each of these disciplines came with its own set of techniques and constraints, yet they all followed the same core principles: visual hierarchy, simplicity, consistency, interaction, storytelling…

That insight pushed me toward a multidisciplinary approach. Good design isn’t about the tools or the medium—it’s about the intention and logic behind it.

Instead of specializing in one field, I chose to develop a broad vision where every discipline influences and enhances the others.

One of my earliest experiences with design was around the age of 10 when I first discovered Photoshop. I didn’t realize it at the time, but that was the beginning of a passion for what I later understood to be design—the art of solving problems through creation.

I started by studying graphic design, which taught me the fundamentals: composition, balance, how to use shapes, colors, and typography.

Naturally, I soon found myself exploring other creative fields like Creative Coding, Editorial Design, 3D, Interface Design, and Animation. Each of these disciplines came with its own set of techniques and constraints, yet they all followed the same core principles: visual hierarchy, simplicity, consistency, interaction, storytelling…

That insight pushed me toward a multidisciplinary approach. Good design isn’t about the tools or the medium—it’s about the intention and logic behind it.

Instead of specializing in one field, I chose to develop a broad vision where every discipline influences and enhances the others.

Design Career

Since 2017, I have been crafting high-end and strategic design solutions across diverse industries, including Art, Tech, Luxury, and more.

Here’s a timeline of key milestones. Feel free to explore the case studies for each project to dive deeper into the process, insights, and impact.

Art Director & Co-Founder
TrackT — Paris, Lyon, France
1.5 years
(2023 - 2024)
Fashion

Founded a marketplace for streetwear lovers, handling branding, strategy, e-commerce…

Art Director & Co-Founder
TrackT — Paris, Lyon, France
1.5 years
(2023 - 2024)

Founded a marketplace for streetwear lovers, handling branding, strategy, e-commerce…

Founding Designer
Onlynnov — Lyon, France
2 years
(2020 - 2022)
Insurtech

Drove design direction for a startup, leading strategy, rebranding, pitch deck, product design…

Founding Designer
Onlynnov — Lyon, France
2 years
(2020 - 2022)

Drove design direction for a startup, leading strategy, rebranding, pitch deck, product design…

Web & Brand Designer
Mercedes-Benz — France
1 year
(2019 - 2020)
Automobile

Designed creative assets for Mercedes-Benz, managing website, editorial design, branding, PR…

Web & Brand Designer
Mercedes-Benz — France
1 year
(2019 - 2020)

Designed creative assets for Mercedes-Benz, managing website, editorial design, branding, PR…

Design Consultant
Worldwide Digital Nomad
+7 years
(Since 2017)
Multiple

Collaborated with 30+ partners, delivering creative solutions across multiple industries.

Design Consultant
Worldwide Digital Nomad
+7 years
(Since 2017)

Collaborated with 30+ partners, delivering creative solutions across multiple industries.

Design Philosophy & Approach

Automation and mass production are taking over many industries, and design is no exception. That’s why I’ve always advocated for a tailor-made approach—where every project is a unique creation, with no templates or pre-made components.

Before committing to a project, I take the time to meet the people involved and build an authentic relationship. It’s not just about following a brief—it’s about understanding a vision, expectations, and emotions.

These conversations allow me to determine whether I can bring real value. If a project doesn’t resonate with me or if I don’t see how I can contribute in a meaningful way, I prefer to step away.

Design isn’t just about aesthetics. It’s a strategic process built on vision, storytelling, and real needs. Without that foundation, design feels empty. And if there’s no meaning, I’d rather move on to something that does.

Before committing to a project, I take the time to meet the people involved and build an authentic relationship. It’s not just about following a brief—it’s about understanding a vision, expectations, and emotions.

These conversations allow me to determine whether I can bring real value. If a project doesn’t resonate with me or if I don’t see how I can contribute in a meaningful way, I prefer to step away.

Design isn’t just about aesthetics. It’s a strategic process built on vision, storytelling, and real needs. Without that foundation, design feels empty. And if there’s no meaning, I’d rather move on to something that does.

Education and Degrees

Master - Art Direction
École Sup de Pub - Lyon, France
1 year
(2021 - 2022)
Master - Art Direction
École Sup de Pub - Lyon, France
1 year
(2021 - 2022)
Bachelor - Project Management
École ESD - Lyon, France
1 year
(2020 - 2021)
Bachelor - Project Management
École ESD - Lyon, France
1 year
(2020 - 2021)
RNCP - Graphic Design & HI / UX
École Brassart - Grenoble, France
2 years
(2018 - 2020)
RNCP - Graphic Design & HI / UX
École Brassart - Grenoble, France
2 years
(2018 - 2020)
Computer Science and Applied Math
UGA Faculty - Grenoble, France
1 year
(2017 - 2018)
Computer Science and Applied Math
UGA Faculty - Grenoble, France
1 year
(2017 - 2018)