Print Materials & Event Design

The Nordica x Mercedes Collaboration
A Standout Event in the Mountains

One of the most exciting projects I worked on was a collaboration between the Mercedes Group and Nordica, a major ski equipment brand. This event took place over the course of a week in a ski resort, where we organized several interactive game stands. The star of the event was the Mercedes-Benz stand, where the newest EQ model was on display. A contest added to the excitement, offering major Nordica discounts and a half-day test drive of the EQ.

Interactive Totem Design for Nordica x Mercedes

For this event, I designed a life-sized interactive totem branded with both Nordica and Mercedes branding. The totem became the centerpiece of the event.

Participants were invited to fill out a flyer with their contact information—this flyer, which I also designed, was specifically created to reflect the collaborative branding of Nordica and Mercedes. Once filled, the flyer was placed into the totem, triggering an automated email containing the event’s contact form to be sent to the participant.

Contest Entry ___ Flyer Design for Nordica x Mercedes Event

All that remained was for the participant to submit their form and wait in anticipation, hoping to win the contest. The entire experience blended physical interaction with digital engagement, making the event memorable and driving significant interest in both brands.

Minimalist landing page / lead form for the event

Exclusive Private Sales Event

Each year, the Huillier Group hosts an exclusive Private Sales Event, offering limited-time deals to our premium clients and high-potential leads. The marketing strategy for this event was multifaceted, spanning across in-store promotions, social media, and email campaigns. For this occasion, I designed a visual identity that remained faithful to the Mercedes brand while adding a touch of exclusivity.

This event’s promotional materials included rollups, posters, banners, emails, and Instagram visuals, all carefully designed to reinforce the exclusivity of the offers while maintaining a consistent, luxurious aesthetic. The key was to ensure that every point of communication, from the physical displays in the showrooms to the digital assets shared online, reflected the premium nature of the event and the offers it promoted.

Designing for Various Events
A Year of Creative Outputs

Beyond the major collaborations and exclusive events, my role at the Group involved designing for a variety of smaller, yet equally important, projects throughout the year. These included producing branded materials such as calendars, rollups, and cards, all of which contributed to maintaining a strong brand presence.