Web Design & Lead Generation

Rebuilding the Brand’s Digital Front Door

We belonged to the Mercedes-Benz France network but had freedom when it came to our own communication assets. The website was one of them. When I came on board, it was clear: the site had been left behind. Visually disconnected from the Mercedes universe, barely updated, and no longer serving its purpose. So I hit reset.

The objective was clear

→ Bring in more qualified leads

→ Sharpen the group’s brand identity

→ Stay sync with Mercedes’ latest model releases 

Start with the essentials

Before we even touched the interface, we had to gather everything.What’s the best way to showcase our dealerships? What vehicles are available at each one? What are their standout features?

That’s what shaped the very first wireframes.

Modularity, by Design

Then came the need for reusable design components—simple to handle, quick to roll out. Take vehicle launches, for example. They happened regularly. Same type of messaging. Same visual formats. It only made sense to build a modular system around that.

Something flexible, scalable, and true to the Mercedes aesthetic.

Designing Consistency at Scale

The rest was about translating something simple, but essential : our group’s commitment to delivering top-tier service across every single dealership.

We were representing about twenty locations—each with its own character, its own local community. Together with Gunther Doll, our group’s marketing director, we rolled out dedicated pages for each dealership. Opening hours, services offered, contact details, tailored visuals—everything a customer might need, all in one place.

Collaborating with the Marketing and CRM Teams

With the new design in place, I worked with the communication team to ensure that all marketing campaigns were integrated into the website. This boosted the site's visibility and ensured that we were capturing leads effectively. Meanwhile, the CRM system began receiving a steady flow of valuable data, empowering the sales team to act on these new leads with greater precision.