Fav ones
Brand & Strategy
Fashion Luxury
Fav ones
Brand & Strategy
Fashion Luxury
Maison Margiela - Immersive Exhibition Experience
For the launch of the Artisanal MM6 collection in 2021, I envisioned a singular space —a physical translation of Maison Margiela’s core codes: craftsmanship, anonymity, and a radical, stripped-back aesthetic.
At the heart of the experience stood three monumental metal sculptures, set within an immersive environment plastered with hundreds of Margiela posters. Controlled chaos. Visitors wandered through the installation as if moving through a blurred memory—disoriented, curious, drawn in. The space invited them to question identity, the pursuit of visibility, and the very meaning of fashion in a world saturated with images.
For the launch of the Artisanal MM6 collection in 2021, I envisioned a singular space —a physical translation of Maison Margiela’s core codes: craftsmanship, anonymity, and a radical, stripped-back aesthetic.
At the heart of the experience stood three monumental metal sculptures, set within an immersive environment plastered with hundreds of Margiela posters. Controlled chaos. Visitors wandered through the installation as if moving through a blurred memory—disoriented, curious, drawn in. The space invited them to question identity, the pursuit of visibility, and the very meaning of fashion in a world saturated with images.
Moodboard & Inspo
Design Process
