Pitch Deck & AIDA to Transform Onlynnov’s Communication

The Problem – A Sea of Insurance Jargon

Guillaume and Bérengère, the founders of Onlynnov, are insurance experts. They know every technical detail, every risk factor, every legal clause. But there was one major problem—nobody wants to hear about insurance jargon.

For most people, insurance feels complex, boring, and impossible to understand. It’s filled with terms that sound intimidating and concepts that seem distant. Customers were lost before they even started. That’s where we came in.

The Mission - Simplify & Clarify

🔑 The goal was clear : make insurance feel simple, accessible, and even engaging.

To do this, I teamed up with Julien and Sana, startup managers at H7, with deep expertise in branding and communication strategy. Together, we worked on rethinking Onlynnov’s brand platform and overall messaging.

But before we could simplify things for the audience, we had to clarify things for ourselves.

Building the Brand Platform

💎 A brand platform is the foundation of a company’s identity.

• Who we are (vision, mission, values)

• Who we serve (target audience)

• What makes us different (unique value proposition)

• How we communicate (tone, visuals, and messaging)

Building this meant hours of meetings, brainstorming sessions, and deep discussions to

📚 Centralize all key information

👥 Understand our audience—what they care about, what confuses them, and what they need to hear

📢 Find the right tone—not too technical, not too simplistic, but clear, engaging, and relevant

Once we had a solid foundation, it was time to communicate it effectively. That’s where AIDA came in.

Applying AIDA to our Pitch Deck

A pitch deck is a visual presentation that is designed to capture interest, build trust, and drive action—whether we’re talking to investors, partners, or clients. To make our pitch deck truly engaging, we structured it around AIDA framework

🌟 AIDA (Attention, Interest, Desire, Action).

The Results : A Game-Changer

By applying this, Onlynnov didn’t just improve communication—it transformed how people perceived insurance.

📈 Sales and retention increased—because when people understand, they trust.

🌍 Market reach expanded—a fresh, modern brand attracted new clients.

🏆 Brand reputation improved—Onlynnov became known as an innovative, customer-friendly company.

📣 Positive referrals skyrocketed—happy clients became brand ambassadors.

Final Thoughts – The Power of Clear Communication

This project wasn’t just about selling insurance. It was about changing how people feel about it. We turned a complex, intimidating industry into something accessible, human, and even exciting.

🧠 Because great communication isn’t about what you say—it’s about what people understand.