New year Campaign

A few core ideas started to take shape:

🚀 Highlight the major shifts and milestones we hit in 2021

🎁 Boost visibility with a LinkedIn giveaway

🤝 Show real gratitude to our clients and partners

✨ Send our warmest New Year wishes

Somehow, I knew there had to be a way to collapse all four into something cohesive. After some back-and-forths, especially with Julien and Guillaume, the idea finally took shape.

A Mysterious Landing Page
Playful by Design

Getting people genuinely engaged isn’t easy—especially when there’s no flashy prize on the table. But that wasn’t the point. We wanted to bring a bit of joy, a playful break during the holiday season.

So here’s the idea I came up with: a hidden game, built into the scroll of our year-in-review landing page. We hid secret Santas across the page, Easter egg–style. Spot the right number, and you win a prize.

🕵️‍♂️ Simple. Unexpected. Just enough mystery to spark curiosity.

Generating Momentum & Activating the Campaign

To spark interest and drive engagement around the game, we activated a few key touchpoints:

🎥 A motion-design campaign on LinkedIn

🧱 On-site promotion and signage at H7 (startup incubator)

📩 A targeted CRM newsletter sent to the Onlynnov community

The Prizes
Wishes, Reimagined in Chocolate 🍫

Every year, companies send the usual holiday cards to their partners—most of which end up collecting dust. We wanted to do something different. So I reached out to a specialty chocolatier/printer, and together we created our own custom-branded box of chocolates—designed with Onlynnov’s identity at the core.

💌 Since then, it’s become a tradition. Each year, Onlynnov send out a box that not only surprises their clients, but also reflects the care and attention they put into every collaboration.

A Sweet Success

📣 The campaign was a success—it drew our community in, sparked real engagement, and reminded everyone what makes Onlynnov unique.